Report: Transparent digital signage market to grow at 28 percent
The transparent digital signage market is expected to grow at a compound annual growth rate of 28.7 percent from 2017 to 2021, according to a report by Research and Markets.
A transparent display is a glass window integrated with a touchscreen that allows light to pass in both directions.
Current market drivers include the display's low-power consumption, which generally only consumes 10 percent of the power of a traditional LCD display, according to the report.
Another factor is the growing popularity of 3-D content and displays. Companies have recently begun using transparent displays for 3-D content and advertisements.