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OAAA expands media conference lineup

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March 12, 2026

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The Out of Home Advertising Association of America has announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas.

Centered on the theme "The Human Medium," the conference brings together leaders from across the out of home ecosystem, uniting creative, media, and marketing decision-makers in one room to shape how brands connect with people in the real world, according to a press release.

Joining the program are Ross Reilly, president of Outdoor at Lamar Advertising Company; and Ian Grody, chief creative officer at Giant Spoon.

Reilly will share how media owners are evolving from inventory providers into full strategic partners in brand building. Grody will explore the role of creativity in modern media strategy.

"The OOH Media Conference brings the entire ecosystem into one room," Olivia Oshry, chief marketing officer, OAAA, said in the release. "When media owners, brands, and creative leaders engage in the same conversation, the focus moves beyond placements to purpose. OOH's strength lies in its ability to connect brands and people in shared spaces — and that human connection is more valuable than ever."

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