Liquor brands to sponsor TouchTunes transit information system
Several Pernod Ricard USA liquor brands — including Jameson Irish Whiskey, Absolut Vodka and Malibu — are sponsoring the TouchTunes Media local transit information program. TouchTunes will display this information at its digital jukeboxes in bars and taverns, according to a press release.
TouchTunes teamed up with TransitScreen, an information company, to integrate real-time schedules for trains, buses, subways, taxis, Uber and Lyft onto the digital jukebox screen. The liquor brands will display their advertisements on the screens, as well
"This is an exciting platform for marketers to deliver brand messages alongside real-time, contextually relevant, local transit information on a single screen," Susan Danaher, head of advertising, marketing and sales for TouchTunes, said in the release. "TouchTunes offers the unique ability to deliver measurable, high-impact campaigns to a vast audience."
TransitScreen's content will be rolled out initially to 200 TouchTunes locations, with more to come in the future, according to the press release.
"Touch Tunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products," Jack Shea, vice president of corporate communications at Pernod Ricard USA, said in the release.