DOOH market to grow by 12.6% from 2017 to 2023
The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research. It also predicts the market will reach more than $8 billion by 2023.
The billboard segment held the highest market share in 2016 and will continue to grow by 12.8 percent from 2017 to 2023. Europe will continue to hold the highest market share at 32.7 percent, due to its high demand for digital signage across multiple verticals.
The report covers a variety of players in the market including JCDecaux, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, NEC Display Solutions and more.