Before any retailer can map out a strategy for a seamless omnichannel customer journey they need to understand its definition, avoid skipping important first steps and establish a strategy well before embarking on the effort.
Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.
Christopher Hall, ICX Association director, gives his perspective on customer experience trends, association goals and what's on the agenda for the upcoming ICX Summit.
The annual conference, which draws hundreds of customer experience leaders and innovators, is June 5-7 in Dallas and features a range of interesting sessions and a special networking function.
James Bickers, founding editor of Digital Signage Today and Retail Customer Experience, is remembered as creative, passionate, enthusiastic, talented, but, most of all, as a man who adored his family and who made everyone smile.
The IoT is building up a lot of hype, but it is still unclear how it will improve customer experience. Panelists at the CONNECT Mobile Innovation Summit last month discussed where IoT is going and which direction it should take.
When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.
Defining Internet of Things as intelligent interaction between humans and things to exchange information is easy enough, but assessing how and where IoT is playing, or should play, within the retail customer experience is a bit more difficult.
The Interactive Customer Experience Summit, being held June 1-3 at the Four Seasons Resort and Club Dallas at Las Colinas, is one of the top ICX industry events for many reasons.
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.
See's Candy digital signage lets airport shoppers see into the company's history in an engaging and interactive way.
When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.
The customer experience is no longer as much about product, price and promotion as it is about place, process and people — and digital signage can help brands and retailers make that transition.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience — and while technology is obviously a necessary part it's not the sole ingredient.
Data is driving customer engagement, and there is a wealth of tools an enterprise can use to collect, assess and analyze data to enhance its interactive customer experience strategy.
A tidal wave of disruption is rushing across every industry at the intersection of technology innovation and changing consumer expectations, and today's businesses have to respond quickly to avoid being drowned out of business.
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