Jose Avalos Avalos is retail sector general manager for Intel Corp. in the Intelligent Systems Group, leading Intel's worldwide retail & digital signage businesses. His group is responsible for delivering Intel's Intelligent Retail & Digital Signage platforms, software and services, and initiatives fueling industry growth.
Today's digital signage industry is booming. We all have seen reports that digital signage is now the fastest growing media channel and it has the second largest reach and exposure only after television.
There has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a store with laser-like precision and make it their goal to...
Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis.
Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing their ads. Since I first became involved in digital signage, I have viewed this as the primary challenge facing the industry.
- 1 (current)
Showing (1 - 4) of 4