Doug Bannister Doug is Chief Executive Officer and Chief Technology Officer of Omnivex Corporation. Doug founded Omnivex after 7 successful years in the LED sign software business to take advantage of the newer screen technologies. Recognizing the potential for a revolutionary signage market, Doug embarked on developing software to capitalize on the graphic potential of the emerging technology.
Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.
Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.
Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design.
It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those companies still thrive today. By studying a company's Digital IQ, we can understand how digital transformations propel both organizations and whole industries forward.
While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage.
The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. The most successful organizations will be the ones that recognize the value of putting information at the fingertips of the employees, customers, vendors and partners.
Today's business climate is dominated by companies that embrace technology and data to transform industries.
There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative environment, and generally a better place to work for everyone. So how do you improve employee engagement in your organization? Here is a 5-step guide.
We live in an era of instant gratification, but we still rely on the refresh button to show up to date information. Is it time to switch to a stateful system that delivers real-time data?
For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the conversation on the digital transformation of business and communications.
Digital technology is transforming businesses, especially as the cost of deployments drops. But it can still be a challenge, especially with the initial bill. Jean-Pierre Lacroix, president of Shikatani Lacroix, provided his thoughts on the current status of digital technologies and its future.
Public sector entities are increasingly turning to digital signage as they discover the many ways it can help these organizations operate and use tax dollars more efficiently.
With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for professionals and "create more connected, intelligent and productive experiences."
Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.
Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.
How can IoT-informed digital signage create a new atmosphere and new levels of efficiency and personalization in healthcare.
Most people use this app or system a couple dozen times every day without even thinking about it. It's real-time, interactive, sensor- and big data-driven with an extremely friendly user interface so simple even children use it.
Digital Signage has seen a rapid increase in popularity as more and more organizations realize the value this technology can add, but simply throwing money at digital signage won't deliver the best return on your investment. Check out these guidelines for measuring digital signage ROI.