Jeff Hastings BrightSign CEO Jeff Hastings joined BrightSign in August 2009 while it was still a division of Roku Inc. In late 2010 with digital signage activities growing so rapidly, BrightSign became a separate firm. The holder of eight U.S. patents, he also has a history of tech industry leadership, including as president of mp3 pioneer Rio. www
Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.
This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital signage end user.
Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.
There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. And while I don't doubt that voice integration will become much more prominent in the years ahead, as an industry we have some interesting challenges to address.
Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make devices bigger than they need to be, but they're a necessary evil, right? Wrong!
Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key principles to ensure digital signage's success on the big stage.
The ability to deliver power via Ethernet cabling promises to bring about significant changes to the digital signage landscape.
There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage.
The recent hacking of a digital signage kiosk in Union Station to display pornographic videos raised a great deal of concern. Truth be told, unauthorized access of signage networks happens more frequently than you may think, and it's largely due to an unsecure OS.
Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost everywhere.
Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage in very useful ways. But 2017 will bring about some exciting changes in how signage is deployed in these venues.
Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention
Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must now manage a host of environmental challenges that conspire to cripple these creative new installations.
It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital signage networks scale in size however, managing content becomes a challenge.
Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.
We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.
Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant industry.
Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Fortunately, travel hubs across the country and around the world are upping their game with digital signage to help ease the pain.
Each January the technology world turns its attention to the Consumer Electronics show in Las Vegas; what does it portend for digital signage?