You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your client much good. It's important to understand, then, what you're looking for in a software package when you're coming up with a touch screen-related campaign.
Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be used effectively. Let's look at three touch table disasters and how to avoid them.
We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but sometimes you need some inspiration. Here are three creative marketing campaigns to help you get that process going.
Touchscreens are everywhere, and the technology behind it is continuing to advance. From next-gen haptic touch technology to content delivery software, businesses are consistently developing more advanced tech for touchscreens. Let's take a look at the latest developments.
You've purchased your interactive surface, implemented the right software and created content that will tell your story. That means you're ready to present a seamless interactive experience that your audience will love, right? Not necessarily.
When it comes to your interactive experience, content is king. Here are some basic tips for creating content that your audience will love.
The new year is going to usher in significant changes to the marketing paradigm, with new trends that will define 2016 that successful businesses will need to adopt to stay on top. Here's how interactive digital signage can help you maximize those trends.
How McDonald's is using interactive digital signage technology to jump-start flagging sales.
The decision to build a new home is a major one that can be overwhelming and scare away unprepared potential homebuyers. Here are five ways interactive digital signage can improve the process and make it more comfortable.
Blogger looks at why retailers should bring interactive digital signage experiences in-store.
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