Celia Anderson Celia is the Digital Marketing Assistant for SignStix, a multiple-award-winning digital signage platform. She is a creative marketer with a passion for helping retailers enhance their online and in-store experiences through digital technology. www
Is content really king in digital signage? Or are the statistics driving digital signage growth a reflection of well-strategized digital signage installations?
As one of the top frustrations for customers in-store, organizations are considering queue management a top priority, turning to digital signage to solve the problem of unpredictable waiting times and managing customer flow.
Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.
Digital signage in the workplace can reap multiple benefits. The McKinsey Global Institute reveals that engaged employees improve productivity by 20-25 percent in organizations.
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