TruMedia offers a solution to analyze customer profile and behavior in key areas within the shopping mall. The solution provides specific information that includes people entering the mall & customers going into specific areas: gender, age group, what did they actually see and for how long they looked.
TruMedia offers retailers a solution to analyze customer profile and behavior in key retail areas. The solution provides specific information that includes the people passing by the store and the customers entering: gender, age group, what did they see and for how long they looked.
Going digital is a needed transition for today’s retail stores, shopping malls, and digital signage players who seek digital content solutions to promote and enhance sales. In Scandinavia, a leading retailer of consumer electronics was seeking an all in one solution for targeted advertising content in its stores.
TruMedia accurately measures the effectiveness of the digital signage content played on screens in retail chains, shopping malls, banks and public areas. The solution enables to proactively change content played in order to deliver the right message to the right audience at any given time.
A leading consumer goods brand wanted to improve the placement of its products in the stores and to test the impact of category shelf vs. end cap displays on the shoppers. The leading brand also wanted to understand and analyze the different patterns of men shoppers vs. women shoppers when purchasing their products.
A European Bank wanted to improve its service and customer experience in the Bank. In order to achieve this goal, the Bank was seeking a solution that will enable it to note peaks in its‘ customer traffic and to understand what are the highly populated areas in the bank.
TruMedia offers banks a solution for analyzing a customer’s profile and behavior within a branch.
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