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The white paper first explores the dramatic shift in how businesses are communicating with their customers. The increasingly tech-savvy customers’ familiarity with technology, reliance on digital communications, and desire to remain in contact with large networks is transforming how businesses are interacting with them.
Digital signage has found its place in providing business value. The digitization of the marketplace is pushing enduser enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience.
Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand.
The concept of digital signage is still new in the advertising landscape. For years, businesses have relied on print media to get their message across (television and radio notwithstanding). While this strategy is effective, its limited nature prevents businesses from unlocking the full potential and return on investment of their campaigns.
If done right, digital signage presents a new landscape of creative engagement, and a robust and seamless customer experience. It could very easily be a driver of brand awareness and customer relationships and retention. The traveler’s journey is evolving, and so hotels need to alter their approach to interacting with their clients.
As restaurants hunt for advanced, cost effective ways to set themselves apart from the fierce competition, they resort to the easy answer: "Digital Menu Boards". What's easy is not always right. Not every restaurant owner fully understands the fundamental nature of menu systems...and it shows.
Digital signage is a convenient, compelling, & cost-effective advertising solution for many types of small businesses. Given the choice between static traditional signs or dynamic digital signage, which would better capture the attention of a consumer?
Strengthen your brand, with a fresh look of the facility. Connect more intimately with your visitors, team members, and customers. Create that buzz and excitement with infinite possibilities for creative communication and delivering information visually and dynamically.
Digital event listing display systems are managed and updated via a cloud-based CMS, which has the additional benefit of ensuring managers never need to worry about having the latest software installed.
Building directories are just a few ways you can help enhance your guests’ experience. Show meeting times, office locations, daily events and more! Mvix digital display systems can help deliver dynamic, visually-appealing messages to optimize the visitor experience while help promote, inform, and educate.