Digital signage is the use of digitally powered signs (such as plasma display panels, liquid crystal displays (LCDs), kiosk stations, computer monitors and normal televisions) to replace and enhance traditional media. Digital signage is revolutionizing the media and information industries...
The chain wanted to take advantage of the latest advances in digital signage technology to install digital screens in a number of their coffee outlets. The screens would display real-time multimedia advertising. The nature of the business meant that beverages were highly prominent so safety of work environment was an issue of paramount importance.
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