The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Random acts of digital don't work anymore. Only 8 percent of customers believe retailers deliver a good customer experience. These are interesting times indeed for those in the business of boosting customer experience.
Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.
The newly launched Interactive Customer Experience Association will host its first annual ICX Summit in Chicago on June 29-30, 2015.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
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