Ayuda Media Systems selects Luc Filiatreault as CEO

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas Soupliotis, founding CEO of Ayuda, will move to the role of vice chairman, according to a...

Val Morgan Outdoor selects Ayuda's software for ad operations

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing enablement tools," according to a press release. The company currently controls more than 10,000 displays at 100 locations in...

Ayuda unveils Revenue Intelligent platform for DOOH

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization algorithms as a way to analyze operations, sales and finance data, according to a press release. Ayuda...

AdMobilize integrates analytics with Ayuda's DOOH networks

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle metrics, as well as real-time campaign performance reporting, according to a press release. "Ayuda Platform...

Ayuda[x] rebrands to Hivestack

Ayuda[x] Inc., a location-based marketing company, has rebranded itself to Hivestack Inc. The company is also focusing more on programmatic DOOH advertising, according to a press release. Ayuda[x] changed its name to distinguish itself from its partner Ayuda Media Systems.

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