A sound strategy can lift and expand the level of consumer awareness of the brand and make it much more accessible.
Here are a few ways that we can meet the challenges for your budget while producing content that is visually strong, brand appropriate and effective in the out-of-home environment.
For April 2008, Walmart decided to celebrate Earth Day (April 22) with a campaign of programming that would span the whole month. Green themes have been a hot topic for many businesses in recent years, so the timing couldn't have been better.
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