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Why Digital Signage?

 
Publication Type:
White Paper

Published / Updated:
Nov. 10, 2010

Many factors contribute to the skyrocketing popularity of digital signage in meeting a variety of communications goals. Once seen as a novelty among competing media, digital signage has come into its own as a highly efficient and effective communications medium.

Digital signage leverages demographic efficiency, viewer familiarity and even interactive control to communicate marketing, advertising, informational and promotional messages in a manner that is effective and growing in popularity.

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