Why Digital Signage?

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Nov. 10, 2010

White Paper

Many factors contribute to the skyrocketing popularity of digital signage in meeting a variety of communications goals. Once seen as a novelty among competing media, digital signage has come into its own as a highly efficient and effective communications medium.

Digital signage leverages demographic efficiency, viewer familiarity and even interactive control to communicate marketing, advertising, informational and promotional messages in a manner that is effective and growing in popularity.

Topics: Advertising , Content Management , Display Technology , DOOH Advertising , Networks , Retail Digital Signage , Software

Companies: Keywest Technology

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