Sept. 22, 2010
Digital signage represents an engaging way for businesses to connect with their customers in ways that traditional media cannot, but it does have one significant drawback: It cannot provide qualitative and quantitative metrics on how viewers respond to content - specifically signage-delivered calls to action.
This webinar covers such topics as:
- The emerging mobile trends and how they differ from past trends
- The seven forms of digital signage and mobile convergence
- The benefits and challenges of implementing this new generation of convergence