For many people involved in digital signage or considering implementing digital signage, achieving a return on investment (ROI) is one of the major goals, if not the primary objective. In this webinar, members of the Digital Signage Association ROI Task Force will share their insights on how to measure and achieve ROI for your digital signage implementation.
What costs to include, such as hardware, software, communications, and installation
How to measure cost savings
How to factor benefits such as sales lift, ad sales, market development funds, shopper experience and compliance