Webinar: Behind the fall of a retail giant: Seven things every retailer can learn from the collapse of Circuit City

Publication Type:

Published / Updated:
April 14, 2009
Meeting Description

The recent collapse of once-great electronics retailer Circuit City sent shockwaves through retail – but to many, it wasn't entirely a shock. Two former customer experience designers for the company speak out on the seven mistakes Circuit City made – from staffing to store design, from marketing positioning to real estate choices – and what other retailers can learn from them.

Mark Michelson
Co-founder of the International Designed Experiences Alliance, as well as the Mystery Shopping Providers Association.
Mark conducted the consumer research that was used to design the latest Circuit City stores - the research involved consumer focus groups, ethnography (shop alongs) and surveys.

Jason Goldberg
Vice president of marketing at MTI
MTI is a retail design and interactive merchandising firm. Jason was on the team that designed the customer experience for Circuit City in the 1990s. Jason has fifteen years experience developing and implementing retail shopping experiences.

View This Video

Already registered? Login Now


By clicking the button above, you agree to our Terms of Service and Privacy Policy and to allow your personal information to be shared with the sponsor of this content. Your information will NOT be shared with anyone else.