Triton ATMs pay off for c-store growth

Aug. 12, 2009

Case Study

Competition from groceries has increased in recent years, blurring the line between quick-stop and full-service retail establishments. Grocery stores are opening earlier and closing later, and they offer more pre-packaged food and more one-stop shopping services, such as prepaid phone cards and lottery tickets, than they have in the past.

An ATM has become de rigueur for a convenience store, from a customer-service standpoint as well as a profitability perspective. That convenience draws what Lévesque calls "new money" into the stores.

"ATMs serve as a destination for us, and customers who would
not otherwise come into our stores use the ATMs. So we generate
revenue there as well as some impulse sales," he said.

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Topics: Planning / Integration

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