Trends in Pop-up Retail: Innovative Merchandising Driven by Flexible, Dependable Mobile Connectivity

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Dec. 28, 2012

White Paper

This paper explores the pop-up retail phenomenon, outlines the challenges and obstacles to successful implementation, and discusses existing, rapid-deployment solutions for connecting pop-up locations with mission-critical retail applications and the cloud. The first part of the paper will address the business case for pursuing a pop-up strategy; the second part will consider technology implementation strategies that enable a rich and secure popup experience.


Topics: Display Technology , Retail , Software

Companies: CradlePoint



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