Advertising with Digital Signage

Type: Guide
Overview|Table of Contents|Intro | Download

Introduction Monetizing digital signage

Chapter 1 What is digital out-of-home advertising?
DOOH as addressable advertising
Pricing models — DOOH vs. online

Chapter 2 Current trends in digital signage advertising
Strong growth in retail
A movement to one screen per player
"Relevance" is king 
More local input
Pictures are our new language
Increased mobile display and projection 
Connecting all of the networks
Digital signage fitting into the dynamic media platform 
Moving forward
Three things ad buyers want from digital signage

Chapter 3 The importance of metrics
Measuring the effectiveness of DOOH
OVAB Audience Metrics Guidelines
Closing the loop
Audience measurement
The technology
The cost involved
Proof of play: The result of measuring an audience

Chapter 4 Making money with DOOH
Payment model

Chapter 5 The right equipment
Commercial grade: What is it?
Why is it important for the DOOH advertiser?
Content management software

Chapter 6 The future
Trends serving as indices of future growth