ROI and Optimizing Your Network

Type: Guide
Overview|Table of Contents|Intro | Download

About the sponsors
Introduction

Chapter 1 What's in it for me?
Print vs. digital

CPM

Drawing attention

Real-time control of ads

Instant feedback

Creative ways to measure ROI

Narrowcasting vs. broadcasting

Saving money and making money

Point-of-sale marketing

A more effective form of out-of-home advertising

Chapter 2 Measuring for ROI

Chapter 3 Optimizing digital signage content for ROI

Chapter 4 Digital signage ROI through branding and corporate communications

Chapter 5 ROI for retail digital signage
    
Conclusion