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Thinking Outside the Package

 
Publication Type:
White Paper

Published / Updated:
Oct. 13, 2009
Product packaging is a powerful and effective means of communicating a product’s potential, promise and desirability to consumers. Until recently, product packaging has been pretty much up to the task of delivering all that is asked of it. But, with bigger stores carrying ever-larger assortments, packages need to shout louder to be heard over the competition.

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