Dec. 28, 2010
Traditional advertising has been hit hard by innovations such as the Internet, social media and DVRs, which allow viewers to skip commercials. But according to a recent study, digital out-of-home advertising is more effective than ever. DOOH is ubiquitous, with 47 percent of viewers who have seen a digital place-based video in the past month specifically recalling advertisements. DOOH also is effective, with 19 percent of viewers who have seen a digital out-of-home advertisement making an unplanned purchase after seeing an item featured on a digital screen.