The State of Out-of-Home Digital Signage
Dec. 28, 2010
Traditional advertising has been hit hard by innovations such as the Internet, social media and DVRs, which allow viewers to skip commercials. But according to a recent study, digital out-of-home advertising is more effective than ever. DOOH is ubiquitous, with 47 percent of viewers who have seen a digital place-based video in the past month specifically recalling advertisements. DOOH also is effective, with 19 percent of viewers who have seen a digital out-of-home advertisement making an unplanned purchase after seeing an item featured on a digital screen.
Trends / Statistics
LG Electronics USA, Inc.