The Benefits of Digital Signage in Retail

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Aug. 6, 2010

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Digital signage offers opportunities for retailers to reach customers with tailored, dynamic messaging. Compared with static signage that needs to be re-printed regularly, digital signage offers savings in time, energy and resources.

Applications for digital signage in a retail environment include:

  • Wayfinding
  • Information on current sales
  • Product advertisements

Topics: Digital Merchandising , Retail , Retail Digital Signage

Companies: NEC Display Solutions



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