Chapter 1 The consumer drivers — what are customers looking for?
Visual elements and the customer experience
Chapter 2 Categories of digital signage
Chapter 3 Delivery
Chapter 4 Content
Making content "sticky"
Making content multitask
The virtual back office
Chapter 5 Convergence
Digital media has remade much of the business world in the last five years, and the next five promise even more amazing things. This emerging field has limitless potential for the way businesses communicate with customers and influencing how they feel about the company.
However, choosing a digital signage system is one of the most complex purchasing decisions a business will face.
There are tough choices to be made every step of the way, from the hardware and the creative partners to installation and networking. One of the toughest choices involves choosing the software platform to deliver the digital messages.
Why is this so tough? Because there are so many options. There are literally hundreds of software packages whose goal is to help deployers communicate via digital signage, and many of them cover the same ground.
They all have the basics — send media of one type or another to a screen of one type or another — pretty well covered, but it is in the nuances where the big decisions lurk.
Some platforms are better at animation and moving images than others; some handle high definition, and some do not; some require proprietary hardware devices, while others are built on open architecture. Some will work well with existing media and workflows out of the box, while others will need some tweaking. In some cases, it might be the business' processes that end up getting tweaked.
Is it worth the trouble? Oh yes, for many reasons that are about to become clear. Digital signage can reinvent the rules of communication for a buisness, but the importance of good research at this stage cannot be overstated.
This guide cannot definitely say which software platform is right for which company. There are just too many options, and variations of need, to ever make such a recommendation wisely.
The goal, rather, is to give a big-picture view of how digital signage software works, what it should do and what features need to be considered, allowing a business to have a conversation with a software vendor and ask the right questions.
We'd like to thank Nanonation, whose sponsorship of this guide enables us to provide it at no cost.