Social Retailing: How Technology Is Changing the World of Marketing and Branding

Sponsored by:
 
Jan. 9, 2012

White Paper

With the increasing prevalence of smartphones, people are accessing social media applications at all hours of the day, from anywhere. But while those channels may be an effective marketing tool for business operators, they come with their own set of challenges. In this white paper, sponsored by Nanonation, learn strategies operators can use to be part of the social media conversation, including:

• Participate effectively in the conversation 
• Encourage customers to voice product and brand experiences
• Offer incentives to those who utilize location-based apps


Topics: Customer Experience , Marketing , Retail

Companies: Nanonation


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