Small-Screen Displays in a Retail Environment

Sponsored by:
Nov. 11, 2009

White Paper

Until recently, installing interactive digital signage at the point of purchase was prohibitively expensive, requiring investments in large flat-panel screens, networked servers and regular maintenance. Now, small, inexpensive digital signage products are available to help retailers take advantage of digital signage to reach customers. Small-screen digital signage offers:

  • Interactivity
  • The ability to place more screens at a lower cost
  • Flexible placement
  • Sales tools at the point of decision

Topics: Assisted Selling/Point-of-Decision , Customer Experience , Digital Merchandising , Display Technology , Hardware , Marketing , Retail , Retail Digital Signage , State of the Art Digital Signage

Companies: Industrial Image, Inc.

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