Shop with your smartphone and skip the queue

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June 5, 2013

Case Study

Today smartphones allow us to get online, take pictures, shoot videos, and share everything with just a click, connecting with people all over the world through social networks. Through its cassaXpress* Mobile project, Auchan has extended smartphones’ potential to another area of daily life that impacts almost everyone – grocery shopping.

It has implemented a mobile shopping app to enable customers to make their grocery list, scan products and track their bill from their own smartphone, drawing on product and deal information held on servers powered by the Intel® Xeon® processor E5 family. This is one of the first such offerings in the world, marking Auchan a true innovator in Smart Commerce.

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Topics: Advertising , Display Technology , Interactive / Touchscreen , Marketing , Mobile Interactivity , Software

Companies: Intel Corporation

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