Samsung Promotes Innovative Camera with Help of Interactive Digital Signage

July 9, 2010

Case Study

Samsung Electronics developed the world's first dual-LCD camera, featuring two LCD screens. To promote the product during the Christmas season, Samsung needed an innovative way to catch the attention of customers. A digital signage display from Red Leaf Retail and AVI Electronics offered a solution. The display featured:

  • Interactivity demonstrating the camera's unique features
  • A shelf with printed information
  • A live camera

Topics: Customer Experience , Digital Merchandising , Interactive / Touchscreen , Marketing , Retail , Retail Digital Signage


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