Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

 
March 18, 2011

White Paper

For digital signage to seriously compete for big advertising budgets, advertisers need to have a clear understanding of how to determine the success of a campaign. It is up to deployers to provide advertisers with proof of ad delivery, proof of audience delivery and proof of ad effectiveness. To gauge the success of a campaign, advertisers should receive:

  • Accurate, raw proof-of-play logs
  • A campaign performance report
  • A proof-of-play report summary

 


Topics: Advertising , Audience Measurement , DOOH Advertising

Companies: DigitalSignageToday.com



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