Dec. 13, 2012
In this era of information overload, it’s a constant struggle to not only craft a relevant message, but to have people pay attention to it after it’s generated. This paper explains how using dynamic, data-driven content to provide contextual relevance can greatly improve both your sales results and operational efficiencies.
A survey by AC Nielsen cites the challenge marketers face. “While brand marketers increasingly seek to deploy more effective advertising strategies, Nielsen’s survey shows that the continued proliferation of media messages may be impacting how well they resonate with their intended audiences on various platforms.”