Omni-Channel Technology Gives Retail Marketers a New Edge
Feb. 28, 2013
New technologies supporting the omni-channel offer retail marketers powerful solutions for developing more effective, highly targeted and measurable promotions for improved sales. At the same time, omni-channel technology can improve marketers' ability to collect customer data and measure results, two things that are vital to determining ROI and strengthening the retailer's bottom line.
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