Monetizing Anonymous Video Analytics

Sponsored by:
 
June 13, 2011

White Paper

?Categorizing and pricing for placement on a digital out-of-home network in the ad agency structure is still a challenge. Anonymous video analytics (AVA) may be the tool that helps network operators determine the true value of DOOH. This white paper discusses:

  • How AVA works
  • Setting advertising rates
  • Measuring the audience

Topics: Audience Measurement , DOOH Advertising , ROI

Companies: NEC Display Solutions



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