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Monetizing Anonymous Video Analytics

Publication Type:
White Paper

Published / Updated:
June 13, 2011

?Categorizing and pricing for placement on a digital out-of-home network in the ad agency structure is still a challenge. Anonymous video analytics (AVA) may be the tool that helps network operators determine the true value of DOOH. This white paper discusses:

  • How AVA works
  • Setting advertising rates
  • Measuring the audience

NEC Display Solutions

NEC is dedicated to pulling together cutting-edge display technology and leading industry experts in order to deliver the most dynamic display solutions available today.

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