Introduction The digital revolution
Chapter 1 Convergence defined
Chapter 2 Forms of convergence
2-D bar codes
Chapter 3 Measurement advantages
Trends in mobility and its impact on digital signage
Chapter 4 Best practices
New mobile application enables handheld digital signage
Conclusion On the horizon
There is no doubt the world has changed, and digital devices have been at the forefront of those changes.
Walk down any street in America and chances are that a large percentage of the people you encounter will have a cell phone in their hands. Some will be busy chatting away, others will be sending text messages and still others will be surfing the Internet, all while going about their daily business.
Nearly 88 percent of Americans subscribe to cellular phone service, according to CTIA-The Wireless Association. Back out those five years old or younger, and that number rises to nearly 99 percent. It's a safe bet that virtually everyone in the United States will own a mobile phone within the next five years.
Although computers with Internet access were a relative rarity 15 years ago, today they are ubiquitous. It's nearly impossible to imagine going about life without access to Google, MapQuest or any of the news services we check on a daily, if not hourly, basis.
The digital revolution has extended to advertising as well. Drive down the highway and where once stood static billboards now stand massive digital signs with pulsating colors and full-motion video. Walk through an airport, go to the movies, have lunch at a restaurant or visit a retail store and some aspect of the digital age will be encountered, whether via a digital menu board, a plasma screen displaying the latest products or an invitation to send a text message to receive a discount on a purchase.
Digital devices are changing nearly every aspect of our lives. And because the various aspects of our lives are connected, it only makes sense that the functions of the digital devices that affect our lives are becoming interconnected as well. In fact, that interconnection has become so prevalent that it's been given a name: convergence.