Menu Engineering & Menu Boards In a Digital World: Creating a Recipe for Success

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April 6, 2010

White Paper

Factors have converged in the Fast Casual and Quick Serve Restaurant (QSR) industry that has many multi-location restaurant owners investigating digital menu boards for the first time. These factors include:

• Recent state and municipal calorie counting rules that require posting nutritional information on menu boards or making it available prior to ordering.

• Restaurant owners’ need to realize a healthy return on their investment from cost-savings measures in marketing, inventory, and employee training costs along with sales-lift promotions, day-parting, and menu refreshes.

• The desire to create an enjoyable environment and decrease perceived wait time, along with the need to directly communicate with customers in a way not previously available.

Topics: Marketing , Menu Boards , Software

Companies: Wireless Ronin Technologies

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