Measurement and Analysis for Digital Signage

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Feb. 17, 2009

Retailers, banks, restaurants and any other business that deals with customers in person, at their location, must always be aware of traffic. Monitoring increases and decreases in foot traffic enables retailers to move dynamically and launch smart campaigns. In this guide, discover the types of tools and techniques available to measure and analysis customer activity. Learn:

  • Traffic counters, tracking tools and video recognition system
  • Calculations to determine average unit audience
  • Tiers of accountability methods

Topics: Audience Measurement , Digital Merchandising


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