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McDonald's Restaurants - UK: ComQi Case Study

Publication Type:
Case Study

Published / Updated:
Feb. 1, 2012

As one of the best-known and well-respected names on the high street, McDonald’s has over 1600 restaurants in the UK, either wholly-owned or operated as franchise.

To continue the McDonald’s strategy of improving the customer experience with better customer communication and engagement. Digital menu boards should raise the average transaction spend, by highlighting specific offers and extending menu choice.

ComQi, Inc.

ComQi provides true end-to-end networked digital out-of-home solutions for retailers, advertisers and other media estate owners - delivering the right message at the right time in the right place.


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