Sponsored by:

London Eye

 
Publication Type:
Case Study

Published / Updated:
June 21, 2012

London Eye, the world's tallest cantilevered observation wheel, has welcomed over 28 million visitors since opening in 2000. It boasts views of London which can reach distances of 40 km on a clear day. The digital media installation is part ofa new approach to communications aimed at reducing perceived queuing times and targeting passengers with engagingpromotional messages throughout their experience.



ComQi, Inc.

ComQi provides true end-to-end networked digital out-of-home solutions for retailers, advertisers and other media estate owners - delivering the right message at the right time in the right place.

 

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