Life Pattern Marketing for DOOH Networks

 
Publication Type:
White Paper

Published / Updated:
Jan. 1, 2011
Place-based digital video advertising has exploded in great places to reach people, carrying short, punchy brand messages that reach potential customers while they pump gasoline in the morning, while they shop for groceries in the afternoon and while they socialize with friends at a bar or restaurant in the evening. The key is context: The psychological impact on a consumer getting the brand message in many different contextual settings permeates the ‘noise’ and builds awareness and retention. This white paper presents more details on Life Pattern Marketing including examples of Life Pattern campaigns, suggestions of effective creative treatments and discussions on how to select the right venues.


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