Page 3 About the Sponsors
Page 4 Introduction | Why scale?
Page 5 Chapter 1 | Working on a large scale
What makes up a large-scale deployment?
Differences in large and small scale rollouts
Common hurdles to scaling digital signage deployments
Page 12 Chapter 2 | Knowing your content strategy
How much content is necessary?
Distribution based on geography
Different types of content
Time allowance for content
Page 17 Case Study | Norsk Tipping goes large-scale with its retail digital signage network
Page 21 Chapter 3 | Assessing your network
What do you need from your network?
Scaling the network
Questions to ask about scaling your network
Cost sharing: leveraging the signage network for other purposes
Page 25 Chapter 4 | Distributing content over the network
The role of the network
Approaching IT: a playbook
Expert advice: working effectively with the IT department
Keywords for communication: What resonates with IT?
Questions to expect from IT
Understanding IT pressures
Capabilities of the IT department
Page 31 Chapter 5 | Working with the entire company
Coordinating all departments
Identifying the stakeholders
Page 35 Chapter 6 | Avoiding common pitfalls
Working with the IT department
Overwhelming features, time crunches and pilot projects
Page 38 Conclusion
Page 39 Appendix
Large-Scale Digital Signage Deployments
Its one thing to put up a digital sign or two. But when you go for dozens or hundreds, the challenges increase almost exponentially. Fortunately, so does the potential ROI. Heres how to get it done.