Key Ingredients for a Successful Digital Signage Campaign

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Feb. 13, 2013

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Like the pieces of a jigsaw puzzle, these elements of digital signage must be assembled properly to achieve a complete success in DOOH advertising.

Dorn Beattie, the founder, president and CEO of Solara Adworks in Vancouver, B.C., is one example of a puzzle master assembling these elements. He is currently building a digital signage network— known as Solara360—across North America as a franchisor.

This involves signing up franchisees to provide proprietary liquid crystal displays (LCDs) and related software to sports bar owners as a turnkey system. The system is provided to the bars for free.

Topics: Advertising , Content Management , Corporate Communication , Display Technology , Hardware , Installation / Integration

Companies: Keywest Technology

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