When you stop to think about it, digital signage is one of the most logical business tools a company can deploy.
For the first time, businesses are able to have complete control — mastery, even — over all of their media assets, marketing materials and public-facing content. In other words, it gives complete control of the company’s brand to the people who can make the most out of having that control.
It is no wonder, then, that digital signage is roaring off, as Helen Reddy might say, in numbers too big to ignore.
Digital signage also represents a fundamental shift in the ways businesses must think about their collaterals and their communications, and that makes it challenging.
Companies have become very used to the systems and techniques they have honed when it comes to communicating with their employees and their customers. Asking them to set aside those decade-sold techniques and replace them with something entirely new is not something to be asked lightly.
But properly integrating digital signage into a business environment gives managers the opportunity to create entirely new workflows, which often are far more efficient than the ones they replace. Since digital signage requires an end-to-end network to reach its potential, it can work alongside other network applications and create possibilities for the sharing of data, reduction of “busy work” and more effortless communication.
The State of the Digital Signage Industry Survey is the result of polling 600 executives about how they use digital signage now and how they plan to in the future. From the type of screen to software used to planned installs, deployers of digital signage let you know what’s hot in the industry and what the next several years may shape up to be.
The second half of this guide allows you to tap the collective wisdom of the industry. Nine leading digital signage experts have shared their thoughts on the ways digital signage is used today, where the untapped potential lies and what exciting things are on the horizon.
We’d like to thank Scala, whose sponsorship allows us to provide this guide to you at no cost.