ROI and Optimizing Your Network

Type: Guide
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In today’s economy, businesses find themselves caught between a rock and a hard place. To promote their products, businesses need to get their message out to the public.

They need consumers to know about their products and be willing to spend their hard-earned money on them. As businesses continue to lose money, their advertising dollars become more precious than ever; they cannot afford to spend carelessly on campaigns that don’t work.

“The economy is only going to help digital signage,” said Gary Downey, chief executive officer of Digital Multi-Media Services. “It’s not going to hurt it.” 

Hard times bring great opportunity to the world of digital signage. By nature, many businesses are conservative; they tend to stick with what has worked in the past. In comfortable times, that might mean sticking with television or print advertising instead of branching out to try a new technology. But when times are tough, some businesses are more willing to experiment and try new things.

“The economy is going to lead a lot of big companies that are complacent to change,” said Paul King, chief executive officer of Hercules Networks of New York City, a company that produces automated phone chargers with digital screens. “Advertisers and major media conglomerates will be thinking outside of the box.”