The primary objective of retailers is to get shoppers to buy, and then to buy even more. In this digitally-challenged world, persuading customers to spend may require finding new ways to engage them.
Acting on premise, a leading U.S. retailer of home merchandise, apparel and automotive products created a fun and rewarding shopping experience that combines digital signage with mobile phones. The centerpiece is an intelligent, self-service offer center, from which customers can download special offers to their mobile phones.
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