Facing fierce price competition, retailers and product manufacturers are constantly looking for new ways to increase profitability. Simply put, this can be done by boosting sales volume, increasing advertising revenue, reducing operating costs, and minimizing inventory distortion.
Inventory distortion is the cost of lost sales resulting from out-of-stock merchandise plus the losses from overstocks that must be deeply discounted in order to sell. Addressing all these avenues, a new technology, called micro-digital signage (MDS), places advertising and product information on small digital screens mounted on store shelves – the point-of-decision for consumers.
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