A successful retail digital signage strategy has many components, including choosing the best content practices, finding the right equipment, determining the best ad placement and embracing …

Savvy advertisers now see digital signage and digital out-of-home advertising as part of their marketing mix. This new media is taking on traditional media and setting new standards for the …

Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon.

As smartphone use continues to proliferate, digital signage deployers are using the technology to create a conversation with consumers.

Developing a permanent network, new advertising model keeps revenue stream steady.

Like the pieces of a jigsaw puzzle, these elements of digital signage must be assembled properly to achieve a complete success in DOOH advertising.

Digital signage applications are spreading throughout hotels, from the lobby to the conference center to the room. Learn about new concepts for informing and engaging hotel guests through digital …

The combined power of data and context can help organizations maximize the value of their digital signage networks.

Fanzz sports apparel stores have over 500,000 sports related products ranging in color, size, teams and players. Located in high-end retail locations, the amount of products stocked at each location …

Administrators, students and advertisers are discovering the benefits of using digital signage to provide relevant information, entertainment content and targeted ads.

Digital signage systems don’t all add up to the same value. Some rise to the top by delivering greater usability, features and performance, meeting the demanding needs of today’s digitally savvy …

Equipped with the superb technology of Intel® Core™ i3/i5/i7 processor and certified by the world-class software provider SCALA, NDiS 166 creates a perfect harmony between reliable platform and …

Glasses-free 3-D digital signage is helping pharmaceutical companies to market, educate and go green.

Founded in 1911, Wilfrid Laurier University (Laurier) is a well-regarded institution with a reputation for attracting some of the brightest and most highly-motivated students. The Faculties of Arts …

With the advent of the digital age, retailers have an array of new channels for marketing their businesses, but it can be a challenge to make those channels work together.

Phoenix Kiosk, Inc. works with utility companies to complement their marketing efforts.

The expertise of providers tops agencies for efficiency, cost and best use of software.

Phoenix Kiosk, Inc. works with consulting firms, as well as directly with companies themselves, to help bolster their marketing efforts.

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

Restaurants are more than just brick-and-mortar establishments. To compete in today's economy, they must deliver a brand outside of their four walls.

Founded in 2006, POSTV is a leading Dutch digital signage network operator focusing on the retail environment. Their networks are deployed at leading retailers such as Media Market for telecom …

Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that are located where busy people really are: Out and about, living their daily lives.

There are changes in the air, literally, that will have a profound effect on the way that advertisers and marketers will communicate with their existing and prospective customers.

One of the key barriers to DOOH industry growth has been the lack of a technology that would enable fully-automated execution of ad campaigns across multiple networks. In early 2009 BroadSign …

DVRs, the Internet and social networking are all changing the way advertising is conducted. The numbers say that digital out-of-home advertising is more effective than ever.

How mobile, digital signage and social media converge to create active touchpoints and connections with customers. See how screenmedia technologies can create a sustainable dialogue with your target …

The convergence of social media and digital signage is increasing customer engagement and enabling more targeted messaging.

Many factors contribute to the skyrocketing popularity of digital signage in meeting a variety of communications goals. Once seen as a novelty among competing media, digital signage has come into its …

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.

Digital out-of-home, or place-based media, is becoming an accepted and desired form of communication between advertisers and their potential customers. Delta Airlines, GM, Evian, Bank of America and …

More companies are turning to digital signage as a means to earn advertising revenue, but to be successful, deployers need to understand the process from start to finish. Learn key information for …

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of …

As digital signs become increasingly complex, network operators and advertisers are looking for a way to measure the audience viewing a sign. Anonymous Video Analytics provides a solution.

Digital signage can positively influence fans' enjoyment of a sporting event, but it's important to convey the right message at the right time. Learn what to consider when choosing a digital signage …

Effective use of a digital signage network in sports and entertainment venues will generate revenue, improve safety and enhance the overall experience of the visitor.

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for targeted, high value advertising, most ad …

Attracting advertisers is a crucial component for maximizing ROI on a digital signage network, but too often, operators aren't sure how to make their networks attractive to advertisers. Simple …

The Garland Independent School District in Garland, TX, last year selected Keywest Technology of Lenexa, KS, to design, install and customize a turnkey, state-of-the-art digital signage system for …

Multiple media channels vie for the attention of consumers every hour of every day of every year. However, the rules of engagement are changing on many fronts. With rapidly changing technology and …

Have you ever wanted to turn heads with bold, eye-catching digital signage? Well, that’s exactly what one travel retailer was able to do. By installing highquality plasma displays and using them to …

Hotels, resorts, cruise lines and other hospitality enterprises require an easy, effective way to communicate with guests as well as promote their facilities and service offerings. Traditionally, the …

Akademibokhandeln (Academy Bookstore) is Sweden’s largest bookstore chain. With 700 employees across 62 stores across Sweden, Akademibokhandeln commands 30% of the bookstore market in Sweden. The …

There are many limitations to the manual poster process, the biggest two are cost and time, not too mention the static nature of a printed (or manually updated!) poster. Only one special can be …

DigitalAd, a North Carolina-based digital signage company, was looking to go local. Instead of pursuing large-scale network installations for big companies and retail chains, DigitalAd decided to …

A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which require different content.

The chain wanted to take advantage of the latest advances in digital signage technology to install digital screens in a number of their coffee outlets. The screens would display real-time multimedia …

In a time when many other communication technologies are experiencing slow or declining growth, the market for digital signage is exploding. According to a study by InfoTrends, at the end of 2006 the …

Autostrada Sport caters to their elite clients through various events, such as exclusive launch parties for new car models coming to market; race days, where car owners can take their automobiles out …

UMBC secured a 15-year contract to install and operate mobile video broadcasting on LCD screens within the Greater Toronto Area's GO Transit commuter rail system. They would be responsible for …

Digital signage can be an effective method of communication. But understanding the fundamentals of digital signage is essential to getting the most out of a digital signage network. Learn the basic …

Thomson Reuters maintains a reputation of being the world's largest and most reliable news source - providing information quickly, accurately and free of bias. Their information is trusted, and …

How retailers and others can engage customers with greater efficiency and profitability using interactive digital signage.

Are you using your digital signage to its best advantage?

Bar-B-Q restaurant builds BBQ advertising network to facilitate dishes of the day, restaurant promotions, local news and weather.

2009 promises to be a break out year for digital signage. Even in a tough economy the industry is predicting moderate growth. Learn the details of what our industry analyst is predicting for 2009.

Learn how an ad agency generated revenue and improved traveler experience with digital signage.

Using solutions developed by C-nario Inc., media giant JCDecaux deployed the Prestige Digital Network throughout U.S. aiports.

Narrowcasting or “digital out-of-home advertising” is hot!

Travel can be full of adventure, fun and sometimes a little stress. Properly used, digital signage can maximize the best of the experience and help minimize the worst.