Contents: Increased Productivity with Interactivity
About the sponsor
Chapter 1 | Sales and marketing applications
Case study: koodo Mobile
Chapter 2 | Mobile-driven digital signage in marketing applications
Chapter 3 | Gestural digital signage
Chapter 4 | The future of the technology
By Michael Mascioni, contributing writer, Digital Singage Today
As interactive digital signage and kiosks have become more commonplace, their effectiveness as marketing tools also has become more evident. Three examples of these technologies are highlighted in this guide networked interactive kiosks; mobile-driven digital signage, which allows users to interact with ads, games and other content on digital signs via mobile phones; and gestural digital signage, which allows users to interact with content on digital signs through hand gestures and other body movements.
The prominence of the digital out-of-home market and the cost efficiency of new interactive systems has increased the availability of more diverse and dynamic interactive marketing experiences in public places. These new technologies now appear in a variety of venues, including shopping malls, retail outlets, movie theaters, amusement parks, expositions and fairs.
Mobile-driven and gestural digital signage, in particular, have gained popularity as users have grown more comfortable with mobile entertainment and gestural interaction in their homes through video games, for example.
These new forms of interactivity fit in well with the trend toward more experiential and immersive marketing.
Another factor in the growing popularity of interactive digital signage and kiosks is that they create opportunities for users to become more personally involved and interact with content that is meaningful to them. The technology draws users in and immerses them, resulting in greater consumer engagement with brands and other material.
Studies have shown that because of their greater involvement with content, users retain more brand and product information when it comes from interactive technology.
Multidimensional, dynamic media engage and reward users much more than one-dimensional, static media.
Best of all, deployers of interactive digital signage can gather and analyze information on the interactions between users and the technology. As a result, these innovative digital signs and kiosks create an entirely new context for marketing and training.
We would like to thank ADFLOW Networks, whose sponsorship of this guide enables us to bring it to you at no cost.